Economical Communication and Finance for Evolving Farmer Producer Organizations (FPOs): The Hope & Inevitability for a Prosperous Rural Odisha

Saumyesh Acharya *

Department of Agricultural Extension, Institute of Agriculture, Visva-Bharati University, Sriniketan-731235, West Bengal, India.

S. K. Acharya

Department of Agricultural Extension, BCKV, Mohanpur, Nadia-741252, West Bengal, India.

T. K. Mandal

Department of Agricultural Extension, BCKV, Mohanpur, Nadia-741252, West Bengal, India.

B. K. Mohanty

Department of Agricultural Extension and Communication, Faculty of Agricultural Sciences, S’O’A Deemed to be University, Bhubaneswar, Odisha, India.

Shaktiranjan Das

Department of Agricultural Extension, Institute of Agriculture, Visva-Bharati University, Sriniketan-731235, West Bengal, India.

*Author to whom correspondence should be addressed.


Abstract

Farmer producer organizations (FPOs) help reduce risk, improve new corridors for entrepreneurship, and a new institutional expanse for redefining the value of agriculture for the 21st century. This organization has got the ability to usher a perennial impact on the farm community essential for their evolutionary growth. Economical communication of FPO members has been the driving force for further institutional growth and expansion both by time and space. This study aimed to estimate the inter and intra-level of interaction between sets of predicted variable, economical communication, and predictor variables (x1-x24) and to generate policy at the micro-level. The research design selected for the study was ex post facto design. One hundred (100) respondents were selected from two FPOs, fifty (50) from each FPO of Ranpur block of Nayagarh district of Odisha to conduct the study following the snowball sampling method. The correlation coefficients found that mean family education has been showcasing higher economical communication. Regression results implied that 24 causal variables together have contributed 66.70 percent of the variance in the consequent variable, economical communication (y). The results of path analysis revealed that the variable size of holding has got the highest indirect effect on economical communication. This empirical study has got tremendous policy implications for Odisha and anywhere in India as well.

Keywords: Economical communication, farmer producer organization (FPO), institutional innovation, marketed surplus, size of holding


How to Cite

Acharya , Saumyesh, S. K. Acharya, T. K. Mandal, B. K. Mohanty, and Shaktiranjan Das. 2023. “Economical Communication and Finance for Evolving Farmer Producer Organizations (FPOs): The Hope & Inevitability for a Prosperous Rural Odisha”. International Journal of Environment and Climate Change 13 (7):236-44. https://doi.org/10.9734/ijecc/2023/v13i71872.

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