An Economic Analysis of Marketing of Pearl Millet (Pennisetum glaucum) in Jaipur District, Rajasthan, India
Rajesh Kumar Choudhary *
Department of Agricultural Economics, Sam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj-211007, Uttar Pradesh, India.
Sanjay Kumar
Department of Agricultural Economics, Sam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj-211007, Uttar Pradesh, India.
*Author to whom correspondence should be addressed.
Abstract
The present study aims to conduct an economic analysis of production and marketing of pearl millet in Jaipur district of Rajasthan. Price spreads in channels I and II were 525 and 660 rupees per quintal, respectively. For channel I, the producer's share of the consumer's rupee was 73.94, and for channel II, it was 70.11%. The marketing effectiveness of channel I was 4.35 percent, and channel II was 3.50 percent. High labour costs, high PFC chemical costs, etc., as well as frequent price changes, a lack of storage space, high transportation costs, a lack of knowledge about government programmes and subsidies, high commission fees, etc., were barriers to the marketing of pea millet.
Keywords: Marketing, economics, channel, pearl millet, analysis