An Economic Analysis of Okra Marketing in Siddipet District of Telangana

K. Sruthi Sai *

Professor Jayashankar Telangana State Agricultural University, India.

Md. Ali Baba

Professor Jayashankar Telangana State Agricultural University, India.

R. Vijaya Kumari

Professor Jayashankar Telangana State Agricultural University, India.

*Author to whom correspondence should be addressed.


Abstract

Aim: The present study aims to analyse the marketing pattern of okra in Siddipet district of Telangana state.

Study Design: Only primary data was used for carrying out the study and it pertained to the kharif season of the agricultural year 2019-20. 3 mandals were purposively selected from Siddipet district and from each mandal 2 villages were selected, thus making a total of 6 villages. From each village, 9 okra growers were randomly chosen to collect the primary data through personal interview. In addition, a sample of 7 wholesalers, 7 commission agents, 13 retailers were also chosen randomly for obtaining the data required for carrying out the present study.

Methodology: Marketing costs, margins, producer’s net price, producer’s share in consumer’s rupee, price spread and marketing efficiency were computed to analyze the data.

Results: Three channels were found for the marketing of the produce viz., Channel 1 (Producer – Consumer), Channel 2 (Producer – Retailer – Consumer) and Channel 3 (Producer – Commission agent – Wholesaler – Retailer – Consumer). Among the various identified channels, Channel 1 was found to be the efficient one with the highest marketing efficiency index of 21.22 followed by channel 2 and channel 3 with indices of 3.18 and 1.08 respectively.

Conclusion: Reduction in the number of market intermediaries between producer and consumer could improve the efficiency of marketing of okra.

Keywords: Marketing channel, okra, marketing efficiency


How to Cite

Sai, K. Sruthi, Md. Ali Baba, and R. Vijaya Kumari. 2022. “An Economic Analysis of Okra Marketing in Siddipet District of Telangana”. International Journal of Environment and Climate Change 12 (10):332-37. https://doi.org/10.9734/ijecc/2022/v12i1030804.